The Beijing Tourism Group (BTG) along with GHM and Great Ocean Group, have formalised a joint venture partnership to develop a line of luxury hotels, an upscale resort brand called Ahn Luh.
Each of Ahn Luh’s properties will be unique to its setting and will incorporate the elements of its location into its structure and ambience, reflecting the culture of the location.
Each hotel will be a mix of 50 to 100 rooms and villas, with 60 sq m rooms and 120 sq m suites. Uniquely Chinese concepts and features will include a resident Tai Chi master who will manage an on-site Tai Chi Centre, as well as ‘dian xin’ breakfast, all-day Chinese style tapas bar, and an in-house retail shop selling regional goods and traditional Chinese medicine.
The new hotel group’s first project will be the Ahn Luh Dujiangyan in Chengdu.
With its first properties set to debut in the next two to three years, the brand is planning future developments in major cities and destinations throughout China, in locations such as Beijing, the Pearl River Delta and Southwest China.
The new brand will be spearheaded by BTG chairman Duan Qiang, COG founder Whitney Duan and resort visionary Adrian Zecha, founder of Amanresorts and co-founder of GHM along with Hans R Jenni.
