Effortlessly chic, reflecting the Maison’s signature art de vivre, the Chanel Coco Beach 2024 collection skillfully merges the luxury French fashion label’s classic elegance with a contemporary approach to design.

Inspired by a summery state of mind, the collection celebrates the spirit of vacationing and is palpably marked by this joyous sentiment. Bold, stripy swimwear pays homage to the sailor tops famously worn by Gabrielle Chanel, while denim shorts, a jumpsuit with fine vertical lines, and a coated canvas parker add casual allure. Black and white – a signature style code of Chanel – is seen in a zip-up jacket and shorts that pair perfectly together.

Looks are elevated with statement jewellery, shoes and accessories, including hoop earrings, necklaces, cuffs and oversized sunglasses featuring the Maison’s renowned double C, to inject an air of sophistication. Striped fluffy beach towels, terry beach bags, a raffia-effect tote bag, bucket hats, shoes and slides complete the collection. We’ll take one of everything.

Chanel.com