The powerhouse French fashion brand Dior has teamed up with fitness equipment giant Technogym to create an exclusive limited-edition series of products, aimed at getting you back in the gym and look good whilst doing it.
The new design series - that targets a new-gen breed of gym bunnies - brings together Technogym’s innovation with Dior’s French elegance with limited-edition products that include a treadmill, a multi-function bench and a wellness ball. Each piece is stamped with the iconic Dior emblem and created with Dior codes to result in symbols of excellence and both brands’ impeccable attention to detail.
Produced in Italy at the Technogym Village, the products reflect a mutual commitment of inspiring a lifestyle that combines physical exercise and style to help motivate people to live a happier and healthier life.
“This shared goal of excellence gives life to a limited series of innovative Technogym products interpreted with the Maison Dior’s unique allure,” says Nerio Alessandri, Founder of Technogym and Wellness Designer. “Created to inspire the concept of wellness with new generations, it also offers people the opportunity to live a unique and irresistible experience.”
You can bag one, some or all of the new Dior and Technogym Limited Edition products at one of Dior’s pop-up stores in Shanghai, Sanya, Beijing, Hong Kong, Seoul, Taipei, Bangkok, London, Beverly Hills, Soho and Tokyo, as well as in a selection of pop-ins, in Paris, Milan, Tokyo, New York and Seoul.
