Montblanc, one of the world’s leading Maisons for luxury business lifestyle, is embracing the holiday season with an immersive pop-up at Park Hyatt Dubai, celebrating the latest chapter of its global The Library Spirit campaign.
Open until January 31, 2024, you can find The Library Spirit Happy Holidays pop-up nestled in the front of Noepe Restaurant, under the watchful gaze of the hotel’s Origami-style 5.5-metre Happy Holiday Wishing Tree, designed by Montblanc. Visitors can explore the inspirational power of the library as a source of knowledge and creativity, with the added bonus of finding the perfect gift for a loved one from one of Montblanc’s latest collections of leather goods, writing instruments, watches and tech pieces.
The interiors of the pop-up library are inspired by the snow-capped peaks of the Mont Blanc mountains in Europe, with a display of its hero pieces, and a desk filled with writing accessories. To add to the allure, local artists are invited to bring an experiential touch to holiday gift giving, with giftboxes and leather personalisation available every weekend, as well as a series of collaborations with local creatives, including abstract artist Michele Cade Khelifi, who recently participated in the Dubai Calligraphy Biennale in collaboration with Dubai Culture, and longtime friend of the brand, Hakim Idriss – a painter and urban calligrapher. In a further support of regional arts, talented students from the American University of Sharjah will showcase their artistic talents, too.
What’s on Montblanc’s present giving list this holiday? There’s the Montblanc Extreme 3.0 Backpack, perfect for stylish adventurers; the Montblanc Extreme 3.0 Compact Envelope Bag, the ideal accessory for fast-paced lifestyles; the Montblanc StarWalker SpaceBlue Metal Fineliner pen, whose design celebrates the wonders of our galaxy; the Montblanc 1858 Iced Sea Grey Dial watch, with its grey glacier pattern dial that gives the impression of looking into the depths of a glacier; and the maison’s new MTB 03 In-Ear Headphones for those seeking a sleek way to stay connected.
The Library Spirit Happy Holidays is open every day from 10am to 11pm – and with just seven days ’til Christmas, the countdown to buy your perfect gift is on!
