Living the high life is nothing new for Dubai’s residents but a new collaboration between two luxury brands will take this to a new level.
Leading Emirati real estate developer Binghatti and German automobile powerhouse Mercedes-Benz have teamed up to unveil a new mega-residence building that stands at 341-metres tall in Downtown Dubai.
Set to break ground this year, the Mercedes- Benz Places | Binghatti will be the first branded residences by the car manufacturer in the world and will take the form of a 65-storey tower, home to 150 residences of two and four bedrooms, as well as five penthouses. Outside, the exteriors reflect Mercedes-Benz’s philosophy of ‘Sensual Purity’, espousing the car brand’s classic design with a layered and sleek shine. Inside, expect a minimalistic yet welcoming feel to the units, with floor-to-ceiling glazing allowing unobstructed views of Dubai’s epic skyline. Eco-creds come in the form of a cladding that not only protects from the heat of the summer sun but converts it into energy for the building through the integration of photovoltaics.
Outside, the exteriors reflect Mercedes-Benz’s philosophy of ‘Sensual Purity’, espousing the car brand’s classic design with a layered and sleek shine.
For a place to call home in Dubai, the tower promises to deliver a ‘holistic, connected, and desirable luxury living experience’, meaning residents can expect state-of-the-art facilities sprinkled with Mercedes-Benz’ touches. Think restaurants, sports and wellness zones, lounges, non-automotive retail, exhibition spaces, and parking that includes EV charging, smart mobility apps, ride-hailing, bike and scooter sharing, chauffeur services and automated valet parking.
“We are profoundly excited to be working with Mercedes-Benz to develop the new Mercedes-Benz Places in Dubai,” says Muhammad BinGhatti, CEO, Binghatti Properties. “Our aim is to create an unmatched experience of living for residents and guests from all over the world. Mercedes-Benz Places will capture the spirit of elevated living that is inherent within the Binghatti brand identity, creating an iconic project manifesting timeless design and elegance.”
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While no date has been revealed yet for when future tenants can get their keys to one of the new residences, they can register their interest now at Mercedes-Benz Places | Binghatti.
