Celeb-backed airline partnerships seem to be en vogue – and there’s just something about Australian stars. Not long after Etihad worked with Dannii Minogue to promote The Residence and signed Nicole Kidman for a promotional campaign, award-winning Aussie actor Hugh Jackman has been announced as global ambassador for Qantas.
Described by the Australian flag carrier as “the Boy from Oz”, the Wolverine and Les Misérables star has been hired to promote both the airline and Australian destinations to worldwide travellers. Qantas has also said Jackman will collaborate on community projects in Australia, with further detail to be announced soon.
The celebrated actor is one of Australia’s most successful “exports” with a career spanning 30 years, beginning with “Correlli” and soon to be starring in Pan, a fantasy drama based on JM Barrie’s Peter Pan.
“I travel a lot and like all Aussies, I get a buzz whenever I see the familiar red tail and the kangaroo logo, no matter where I am in the world. Qantas is great airline with great people and represents the very best of our wonderful country,” Jackman said.
“What I also love about Qantas is the role it plays in the community. It’s inspiring to see an Australian company stand up for causes that make a difference and I know it’s something that the Qantas team and its employees are really passionate about,” he added.
The airline’s CEO added Hugh represents “everything that the world loves about Australians” and that his success will promote Australia while he also has the opportunity to highlight causes he’s passionate about. “We will build on the work both Qantas and Hugh are already doing and together we believe we have the capacity to create some truly life changing opportunities,” he explained.
