Bentley Americas has announced an innovative collaboration with world-renowned tattoo artist Keith ‘Bang Bang’ McCurdy, famous for his work with celebrities like Rihanna, LeBron James, and Selena Gomez. Recently unveiled during Miami Art Week 2024, the partnership merges cutting-edge UV technology with luxury automotive design, offering a new level of personalisation and artistry.

At the heart of the collaboration is Bentley’s new, UV-reactive vehicle wrap, inspired by Bang Bang’s groundbreaking “Magic Ink” tattoo technology, which allows tattoos to change when exposed to different wavelengths of light. A one-of-a-kind Bentley Bentayga EWB served as the canvas for this striking design, featuring patterns that shift in appearance when exposed to UV light.

The design process, led by Bang Bang and Bentley’s bespoke Mulliner division, combines the craftsmanship of both artists. The exterior of the vehicle transitions from sharp, structured shapes to fluid, calming patterns, symbolising the journey from tension to tranquility. UV light reveals bold, animalistic artwork, representing dynamic energy and power.

This collaboration marks the third edition of Bentley’s Art in Motion series and sets the stage for a bespoke Bentley model debuting in 2025, allowing clients to create a true reflection of their personal stories through art and automotive design.

Bentleymotors.com