As it continues its growth trajectory and international expansion, Jumeirah Group has recently announced the acquisition of its first property in Switzerland. The move signals Jumeirah’s appetite for investment in key cities that support the diversification of its portfolio and build brand equity as a globally recognised luxury hotel operator. Geneva is a thriving city, synonymous with luxury living, a strong international business community and a robust high-end tourism sector. The property Le Richemond boasts a 140-year legacy and impeccable pedigree, and is located on the banks of Lake Geneva in the heart of the city’s business district and a short walk from the city’s luxury designer boutiques. The acquisition forms part of the group’s strategy to build its brand profile in gateway destinations across the world. The Art Deco hotel has 109 keys, comprising 87 rooms and 22 suites, with views across Lac Léman and the mountain peaks of Mont Blanc. The planned extensive renovations, which will commence soon, will position, and elevate the guest experience to a level consistent with Jumeirah’s brand expectations. Jumeirah plans to introduce its signature wellness and fitness concepts and will also focus on bringing its culinary expertise to the banks of Lake Geneva. 

www.jumeirah.com