Nikki Beach Hotels & Resorts has announced plans to open a 25-villa boutique hotel, spa and signature Nikki Beach Club on the Damour coastline in Lebanon.

The luxury brand that is most famous for its beach clubs located around the world has teamed up with Lebanese developer Zardman Real Estate and hopes to have the hotel and spa up and running in 2013.

Tarek Zard, chairman of Zardman Real Estate said, "Aside from the obvious benefit to the Lebanese economy, with job creation and large amounts of real-estate investment, Nikki Beach is part of our ambitious plan to expand and create new projects all over Lebanon as well as abroad".

Jihad Khoury, CEO of Nikki Beach Hotel & Resorts also commented, "We are very excited to bring Nikki Beach to Lebanon as we trust the destination is a natural fit for our brand.

“Lebanon is a regional reference for hospitality and entertainment and we intend to bring the best of both, establishing a new benchmark of excellence for luxury lifestyle boutique hotels."

Nikki Beach Hotel Lebanon will be the second to open in the region with the first planned for The Pearl in Doha, Qatar, which will open later in 2012.