Leading Palladium Hotel Group has signed a new deal with Real Madrid Basketball, which will sponsor the club's first and second team shirts across the next three sports seasons. A move that celebrates both brands' commitment to excellence, innovation and ambition, Florentino Perez, the president of Real Madrid C.F. says the deal aims to demonstrate that "with work, effort and sacrifice there is no such word as impossible." Palladium Hotel Group's partnership with Real Madrid Basketball represents a further step in the company's celebration of sport, and cements its position as one of the most influential and forward-thinking Spanish hotel groups in the world. Abel Matutes Prats, Palladium Hotel Group's CEO, says: "Just as the team has managed to win more than 20 titles in the last 10 years, our goal is to continue working on the excellence and quality of our hotels to continue growing. It's a privilege to be associated with a club such as this one, and to do it with a legendary team like the basketball team."
