Four Season Hotels and Resorts unveiled The Four Seasons Bed this week, which offers guests a customisable bed and other amenities to improve their quality of sleep.

The bed boasts a technologically-advanced new mattress, developed alongside Simmons, offering three grades of firmness and a variety of pillows and bedside resources.

Guests can select Signature, Signature Firm, and Signature Plush, according to their preference, and the Gel Touch Foam Center Technology absorbs excess heat, ensuring a more consistent sleep.

The new Four Seasons bed has already been rolled out to several US hotels and is set to replace all the hotel chain’s beds within a few years. The bed will also be made available to purchase.  

The hotelier also released a microsite about the myths and facts relating to sleep, as well as the results of a survey, which reveals 92 percent of respondents indicating a ‘distinct preference’ on mattress firmness.

"This new research supports what our guests have told us - everyone has different sleep needs, but the desire for a good night's rest is a universal passion," said Chris Hunsberger, the brand’s executive vice president of the Product and Innovation division.

"That's why we're making it as easy as possible to fully customise the sleep experience when you stay with Four Seasons."