Jumeirah Hotels & Resorts has announced an exclusive global partnership with GROUND Wellbeing, the Irish skincare brand renowned for its natural, vegan products and holistic approach to self-care. Launching this month at The Peak Fitness Club & Spa at Jumeirah Carlton Tower in London, the collaboration will expand across Jumeirah properties in Europe, the Middle East and Asia, including the highly anticipated Jumeirah Marsa Al Arab in Dubai.

Guests will enjoy 12 bespoke treatments, including the exclusive Skin Biome Facial, designed to support skin health and cater to needs like chemotherapy recovery. Also debuting is the Jet Lag Ritual, available only at Jumeirah Carlton Tower for the first six months, offering a deeply restorative experience to reset the body’s natural rhythms.

Created by Irish wellness expert Peigín Crowley, GROUND Wellbeing treatments address a range of issues from sleep disturbances to menopause symptoms, blending botanical knowledge with cutting-edge skincare. Jumeirah’s Vice President of Wellbeing, Niamh O’Connell, highlights the partnership’s shared vision of promoting longevity and balance through purpose-driven wellness.

Jumeirah.com